Dr Craig Morton

BA MSc PhD

  • Senior Lecturer in Transport Planning

Research and expertise

I focus my research activity in the areas of transport and energy demand modelling as well as customer experiences with transport services.

I have a particular interest in the diffusion of new transport and energy technologies in terms of [a] the types of individuals that adopt such technologies, [b] the reasons for adoption, [c] how the diffusion of the technologies manifests spatially as well as temporally, and [d] what can be done to promote technology adoption. To pursue these interests, I draw on a diverse set of research methodologies including spatial and timeseries econometrics, land use analysis, psychometric modelling, and market appraisal techniques.

Current research activity 

  • Low carbon technology diffusion
  • Active travel demand
  • Transport infrastructure deployment 

Recently completed research projects 

  • COUNTER - Computing train Occupants Using Novel sensing Techniques to Enhance Rail services.
  • VPACH – Virgin Park and Charge
  • OPTIC – Operation and Performance of Transport Infrastructure Chargepoints