Dr Andrea Geurin
Professor of Sport Business, Director of the Institute for Sport Business
Areas of expertise
Social media within sport, athlete branding, and strategic communication in sport.
Profile
Professor Geurin is an internationally recognised scholar in sport business, specifically in the areas of sport marketing and communication.
Her research focuses on Olympic athletes’ and sport organisations’ use of social media as a marketing communication tool as well as the business of women’s sport. This research includes strands in areas such as branding, consumer behaviour, marketing communication strategy and online abuse/safeguarding.
Interview booking
Please call the press office on +44 (0)1509 222224 to arrange an interview with Dr Andrea Geurin.