Masterclass: Leadership and high stakes negotiation

  • 21 March 2025
  • 2.30pm - 5.30pm
  • Schofield Building, SCH105
  • Floyd Woodrow
An advertisement for a masterclass. It contains the Loughborough Business School logo and a photo of Floyd Woodrow. It includes the text: Masterclass. Leadership and high stakes negotiation. Floyd Woodrow. Former Special Forces Soldier, now leads Quantum Financial Holdings, a leading UK fintech investment incubator.

In this masterclass, Floyd Woodrow will discuss the high stakes world of negotiation. As he reveals how the path to influence is not just a process but a mindset – one built on trust, emotional intelligence, and strategic intent. He will show the power of active listening, how the unspoken cues of body language and tone often reveal more than words ever could. “Negotiation is about understanding the situation and adapting to an ever-changing environment”. He will weave in gripping stories from his elite military background and boardroom battles alike. He will dissect the art and science of persuasion, showing how the right question at the right time can unlock doors thought to be shut. He will demonstrate how empathy and assertiveness dance together in every great deal, making his audience not just passive listeners but active participants in the story. At the end of which you will be equipped to see negotiation not as a battle to be won, but as a journey to mastery.

Floyd is a former Special Forces Soldier who delivered unparalleled success over a full career with 22 Special Air Service Regiment (SAS). He was awarded a DCM, the second highest gallantry award, for work in Iraq, and an MBE for work in Afghanistan. He was graded in the top 1% of SAS officers.

In the last few years of his career, he was responsible for coordinating and developing high level intelligence-based security solutions in the UK and Middle East, and finished his service as the Head of the UKSF Counter Terrorist Wing where he developed a nationally recognised training programme for the Government. Floyd has worked alongside Seal Team 6 and Delta on operations and training.

After leaving the military Floyd set up his own businesses and now leads Quantum Financial Holdings, a leading UK fintech investment incubator, delivering regulated financial solutions across a range of core products including state of the art security innovations; this includes a lifestyle and media company. Floyd was recognised as one of the top 20 UK Fintech CEO’s by the financial technologists magazine.

Alongside this Floyd has developed a leadership consultancy and has worked across the world developing elite leadership programmes with teams in the private and public sectors, as well as education and sports. Floyd recently set up the Compass for Life Foundation which has been created to help the most disadvantaged children in the UK bridge the educational gap that currently exists.

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