Dr Ahmad Asadullah

Ahmad is a Lecturer in the Information Management group at Loughborough Business School. He received his Ph.D. in Information Systems from the National University of Singapore, School of Computing. Before joining Loughborough University, he worked as a Research Fellow at the National University of Singapore.

Ahmad's research lies in the intersection between digital innovation and SMEs. In his current work, he investigates the digital platform's role in overcoming the resource limitations issue of SMEs and enabling their capabilities' development. He also studies the power dynamics between digital platforms and SMEs, as well as their repercussion on the platform economy. Ahmad published several peer-reviewed articles in premium Information Systems conferences such as International Conference on Information Systems (ICIS), European Conference on Information Systems (ECIS), and Pacific Asia Conference on Information Systems (PACIS).

He received multiple prestigious awards during the last few years, including:

• Kauffman Best Student Paper Award at ICIS 2020.
• Best Reviewer Award at ECIS in 2021.

Ahmad is a member of the Association of Information Systems (AIS). He is also an ad hoc reviewer for several journals and conferences, including:

• Journal of Strategic Information Systems (JSIS)
• Information Systems Journal (ISJ)
• Information and Organization (IO)
• International Conference on Information Systems (ICIS)
• Hawaii International Conference on System Sciences (HICSS)
• Pacific Asia Conference on Information Systems (PACIS)
• European Conference on Information Systems (ECIS)
• Americas Conference on Information Systems (AMCIS)

• Digital Platform 
• SMEs' Digital Transformation
• Organization Theory
• Artificial Intelligence 

1. Asadullah, A., Faik, I., and Lim, S.Y. 2023. "The Dark Side of Digital Platforms: Understanding Small and Medium Enterprises' Dependence on Third-Party Platforms," in ECIS Proceedings, Kristiansand, Norway.
2. Asadullah, A., Faik, I., and Kankanhalli, A. 2020. 'Can Digital Platforms help SMEs Develop Organizational Capabilities? A Qualitative Field Study', in ICISProceedings, virtual conference. Received the Kauffman Best Student Paper Award at ICIS 2020.
3. Asadullah, A., Faik, I., and Kankanhalli, A. 2020. 'An Exploratory Study into the Role of Multisided Platforms in Developing the Marketing Capabilities of SMEs', in PACIS Proceedings, virtual conference.
4. Asadullah, A., Faik, I., and Kankanhalli, A. 2018. 'Evolution Mechanisms for Digital Platforms: A Review and Analysis across Platform Types', in ICIS Proceedings, San Francisco, USA.
5. Asadullah, A., Faik, I., and Kankanhalli, A. 2018. 'Digital Platforms: A Review and Future Directions', in PACIS Proceedings, Yokohama, Japan.
6. Asadullah, A., Kankanhalli, A., and Faik, I. 2018. 'Understanding Users' Intention to Verify Content on Social Media Platforms', in PACIS Proceedings, Yokohama, Japan.
7. Ntsweng, O., Quan, O. Z., Taani, I., and Asadullah, A. 2017. 'The Paradoxical Effects of Impression Management on Subsequent Health Choices', in ICIS Proceedings, South Korea. Nominated for Most Innovative Short Paper.