Profile
Dr Arinze Christian Nwoba joined the School as a Lecturer in Marketing in February 2022. Prior to joining Loughborough University, Arinze was a Lecturer in Marketing and Marketing Communications at the University of Greenwich, London, UK — where he led and taught on several (undergraduate, postgraduate and MBA) modules.
Dr Arinze holds a PhD in Marketing as well as an MSc in Management from the University of Leeds, UK. Dr Arinze also holds a BSc in Economics from Babcock University, Nigeria.
Arinze's research interest focuses on the interface between organisational sustainability strategies, managerial networking relationships, emerging market strategies and market performance. Arinze is particularly interested in research that focuses on how emerging market firms survive in the face of institutional adversity. Arinze has published his research findings in Business Strategy and the Environment; Asia Pacific Journal of Management, Telematics and Informatics etc amongst others and has presented his research works at renowned marketing academic conferences.
Dr Arinze is currently the Module Leader on 'International Marketing' (postgraduate level). Arinze's style of teaching includes paying attention to the use of relevant practical examples – based on case studies, relevant research papers and experience – to help students comprehend the theoretical underpinnings of academic theories and phenomena better. In doing so, he encourages an interactive class and stimulate an atmosphere where students freely ask questions and engage with their fellow students in discussions.