Profile
Andrew is a highly respected member of the School of Design and Creative Arts faculty. Andrew possesses expertise in interpreting domestic activity, enabling him to explore the fundamental beliefs and actions that influence such behaviours. To achieve this, Andrew employs innovative research techniques to gather thorough and insightful data, resulting in rich and valuable research outcomes. Andrew is devoted to comprehending domestic behaviour to develop interventions that can result in lasting and sustainable behavioural transformations.
As the module leader for the Shaping Technologies in Society module, Andrew has a strong interest in exploring how technology will impact different areas of our lives. He is particularly fascinated with analysing how technology will affect our day-to-day experiences and views this from the perspectives of environment design, experience design, and industrial design. This module is instrumental in providing a deeper understanding of the potential consequences of technological progress and in shaping a meaningful future for our society.
Areas of expertise
Andrew is a highly accomplished individual who holds a PhD degree from Loughborough University. Andrew’s expertise revolves around exploring creative research methods that help understand domestic householder attitudes, beliefs, and behaviours. In his PhD, he delved into the topic of householder behaviours, drawing on the human assistant metaphor to inform the design of in-home intelligent personal assistants, such as Siri or Alexa.
As a research associate, Andrew investigated consumer requirements for low-temperature networks, which focused on householder perceptions of renewable heating and cooling systems and domestic energy applications. Currently, he is focusing on studying how intelligent personal assistants can promote sustainability behaviours within households. Andrew incorporates his enthusiasm for Design Fiction in the module he teaches. He showcases how technology companies shape their perception of the future. His approach offers students a thorough comprehension of the topic and enables them to invent future products, experiences, and environments that challenge the notion of an inevitable future.
Andrew is an expert User Experience Researcher who has led the way for a fitness company located in Silicon Valley, USA. His extensive understanding of the Experience Design industry and the qualifications needed to bring on new talent allows him to seamlessly integrate relevant educational material into his work.