Dr Tracy Ross

PhD The role of user participation in the development of transport service innovations, Loughborough University
BSc Ergonomics, Loughborough University

Pronouns: She/her
  • Senior Lecturer in People-Centred Design
  • Co-Director Internal Communications

Tracy has a BSc in Ergonomics from Loughborough University. Her expertise is in the user-centred design of technology-related innovation. Her research experience crosses several application domains but with a particular focus on transport, mobile and social systems.

Most of her research has been conducted in collaboration with commercial partners and clients to ensure the end user is provided with usable, safe and valued systems. She has worked with partners across Europe and in the UK on public and private funded projects.

Her current research includes:

  • How technology can be used to both capture and influence behaviours, particularly in the sustainable transport arena.
  • The role that subjective wellbeing can play in influencing behaviours, through the medium of digital technologies.
  • How crowdsourcing of data can be encouraged by (a) tapping into peoples motivations and (b) good system design.
  • The opportunities offered by digital technologies across different aspect of people’s lifestyles, from home to work to travel to leisure and the role of service design in these contexts.