We are proud of the progress we've made, but we recognise that embedding our values into every aspect of our university is an ongoing journey. Together, we are committed to this shared mission, supporting one another as we build a culture where each of us can thrive.
Helping us deliver our Purpose
Our values inform the behaviours and norms we want to see at our university. They guide our choices and should be reflected in everything we do, steering us towards our purpose. As we move forward, our values have the power to guide how we recruit and promote, make decisions, educate, conduct research, and treat one another.
Creating a culture where we can all thrive
Our values are our guiding principles and set out what we can expect of each other and what our students and partners can expect of us in a values driven organisation. At Loughborough we want these to be more than just words on a page but can only achieve this by everyone embracing them every day. Embedding them into our daily interactions and decisions will enable us to create a supportive, vibrant and inclusive community here at Loughborough, where we can all thrive.
Authentic
We are honest, trustworthy and open, we respect one another and build confidence across our community.
Adventurous
We are progressive, ambitious and strive to achieve our best.
Responsible
We are accountable for our actions, we care for ourselves, others and our environment.
Creative
We work imaginatively and innovatively. We find solutions and we are smart in the way that we apply our resources and capitalise on our strengths.
Collaborative
We foster team spirit and create a strong sense of community. We work together with colleagues, students and partners.
Our values in action: Real stories from our community
At Loughborough University, our values are brought to life through the actions and experiences of our community.

Our values and behaviours
Bringing our values to life
Our behaviours bring our purpose and values to life. They are the actions we take every day to embody our principles and make a difference. Whether it's through our dedication to student success, our efforts to engage with the wider community, or our commitment to sustainability, we strive to live our values in everything we do.