Dr Anastasiya Pshenychnykh is Academic Visitor in Communication and Media department within the School of Social Sciences and Humanities at Loughborough University, holding Gerda Henkel Foundation research grant (“Funding Initiative for Threatened and Refugee Researchers”). Anastasiya joined Loughborough University as a CARA fellow (Council for At-Risk Academics support scheme, 2022–2024). From 2015 till 2022, Dr Pshenychnykh held the position of Associate Professor at V.N. Karazin Kharkiv National University in Ukraine, English Philology Department, where she lectured in Media Communications and Multimodal Media Analysis. She has been a researcher of international projects on media – “Philosophy and Media project” (Higher Education Support Program, 2010-2012); “Crisis, Conflict and Critical Diplomacy: EU Perceptions in Ukraine and Israel/Palestine” (2015-2018) and “Contested Narratives of Climate Change: Algorithmic Flows and Human Interactions on YouTube” (2018) by National Centre for Research on Europe, New Zealand; “Contested Heritage. A Multilevel Analysis of the Securitization of Heritage and its Challenges for EU and UN Actorness” at Faculty of Arts, KU Leuven, Belgium (2022), “Crossing Digital Borders” (Loughborough University and London School of Economics, UK, 2024-2025) and others.
Anastasiya’s research areas are memory, heritage and media studies, multimodal critical discourse analysis, and the theory of perspectives. As a CARA fellow (Loughborough University, 2022-2024) she was researching on contested memory in Ukraine, Ukraine-Russia memory and monument wars on social media, including quantitative research on “Contested Heritage in Ukraine: Digital Memory Wars over Monuments on Ukrainian and Crimean Telegram Channels” (British Academy/Cara/Leverhulme Researchers at Risk Research Support Grant). Anastasiya currently holds Gerda Henkel Foundation grant (the research topic – “Understanding Public Engagement with Contested Pasts: Ukraine-Russia Memory Wars in the Context of Armed Conflict”) and is investigating Ukrainian and Russian public perspectives on historical periods and figures, most often becoming the object of Ukraine-Russia memory wars, their reception of pro-Ukrainian and pro-Russian social media content, online and on-site participation in contesting the past and memory activism from 2013 onwards.
- Pshenychnykh, A., Pfoser, A. and Mihelj S. (2024) When monument battles go digital: Russian-Ukrainian conflicts over material heritage on Telegram. Social Media + Society 10(2): 1-12. https://doi.org/10.1177/20563051241242788
- Pshenychnykh, A. (2019) Ukrainian perspectives on the Self, the EU and Russia: an intersemiotic analysis of Ukrainian newspapers. European Security 28(3): Perceptions and Narratives of EU Crisis Diplomacy: 341-359. https://www.tandfonline.com/doi/full/10.1080/09662839.2019.1648254
- Pshenychnykh, A. (2019) Leninfall: the spectacle of forgetting. European Journal of Cultural Studies 23(3): 393-414. https://doi.org/10.1177/1367549419871345
- Pshenychnykh, A. (2015) Memories of big city from Soviet and post-Soviet perspectives, in Christoph Vatter and Oleksandr Pronkevich, eds., Film and Cultures of Memory, Saarland, Germany: Saravi Pontes, Saarland University Press.